Policy announcement: November 16, 2022

Policy updates

  • We’re introducing additional requirements for personal loan apps targeting users in Nigeria and Kenya. Personal loan apps in these two countries must complete declaration forms and submit documentation for our review in order to remain or publish new personal loan apps on Google Play.
  • We’re updating our Deceptive Ads policy to state that ads must not simulate or impersonate the user interface of any app features.
  • We’re updating our Families Self-Certified Ads SDK policy to require developers with apps in the Families Program to only use self-certified versions of SDKs when serving ads to children or users of unknown age. 

New examples and clarifications

Additionally, we’ve added new examples and clarifications to some of our existing policies. Because these policies aren’t new or updated, our enforcement standards and practices for these policies remain the same. 

  • We’re clarifying our User Data policy to emphasize that developers are responsible for the end-to-end user data handling practices for data acquired within their apps.
  • To better align with the existing policy language, we're renaming the Designing Apps for Children and Families policy page to Google Play Families Policies. We're also consolidating the page formerly known as Families Ads & Monetization onto the newly titled Google Play Families Policies page.

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