Campaign and workflow updates
Structured Data Files version 5.1 now available
Version 5.1 of Structured Data Files (SDF) has been released. Highlights of this version include:
- Inventory source group targeting
- Custom bidding
- Outcome based buying
- TrueView popular content targeting
Share Floodlight groups across advertisers in a partners
You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change:
- Floodlight groups management from your partner: View and manage all of the Floodlight groups across advertisers in your partner from the Floodlight Groups tab. Instead of going to each individual advertiser to manage Floodlight settings, you can make all changes here.
- Set Floodlight groups during advertiser creation: When you’re creating a new advertiser, you’ll see an option to select an existing Floodlight group for the advertiser.
If you manage Floodlight for a Display & Video 360 advertiser through a linked Campaign Manager account, you’ll continue to use Campaign Manager to manage Floodlight. Learn more
New streamlined experience for creating a new advertiser
You’ll now see a streamlined experience for creating a new advertiser in Display & Video 360. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to set up an advertiser, including clearer groupings of related settings. Learn more
Update to category exclusions for TrueView line items
You can now only use the content category settings available in category exclusions to exclude sensitive content for TrueView line items. The sensitive categories options have been removed. There’s no change to the settings for digital content labels or other content types.
Optimizations lens now available at advertiser level
The advertiser list now includes charts and additional metrics (budget at risk, and number of underpacing insertion orders) to monitor spend across multiple insertion orders. You can use the information to prioritize which insertion orders require attention and to minimize underpacing.
Viewability rate in reach planning tool
To make it easier to compare and use viewability data when creating a plan for a campaign, the viewability metric in the planning tool has been updated from Viewable Impressions to Viewability Rate.
Policy updates
Effective immediately, Google will update the Inappropriate Content policy to clarify the position on Sensitive Events.
Updated Sensitive Events policyThe following is not allowed:
Products that potentially capitalize on or lack reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event
Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic. Learn more in the Advertising Policy help center
Insights updates
MRC accreditation
There were changes to Media Rating Council (MRC) metric accreditation in both Display & Video 360 and Campaign Manager. Learn more about MRC accredited metrics
Metrics that have new or continued accreditation
- Clicks
- GIVT Clicks
- Invalid Clicks
- Click Rate
- Tracked Ads
- Invalid Tracked Ads
- GIVT Tracked Ads
- Begin to Render Impressions
- Invalid Begin to Render Impressions
- GIVT Begin to Render Impressios
- Active View: Eligible Impressions
- Active View: Measurable Impressions
- Active View: Viewable Impressions
- Active View: % Measurable Impressions
- Active View: % Viewable Impressions
- Active View: Not Viewable Impressions
- Active View: Not Measurable Impressions
- Active View: Impression Distribution (Viewable)
- Active View: Impression Distribution (Not Viewable)
- Active View: Impression Distribution (Not Measurable)
- GIVT Active View Eligible Impressions
- GIVT Active View Measurable
- GIVT Active View Viewable Impressions
- Invalid Active View Eligible Impressions
- Invalid Active View Measurable Impressions
- Invalid Viewable Impressions
Metrics that no longer have accreditation
- Impressions
- Invalid Impressions
- General Invalid Traffic (GIVT) Impressions
Advertisers in Australia and the United States can use Nielsen mobile digital ad ratings (mDAR)
Advertisers in the United States and Australia are now able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Google Marketing Platform already supported Nielsen third-party audience reach metrics (DAR) on video, audio, and display inventory, and now advertisers are able to utilize mobile-specific mDAR measurement. More countries will become available throughout the year.
New fields available in the Data Studio connector for Display & Video 360
The following fields have been added to the Display & Video 360 connector for Data Studio:
- App/URL
- App/URL ID
- Device Type
- Exchange
- Exchange ID
You can check out this sample report using the recently added fields.
Underpacing alerts now include data for TrueView line items
Underpacing alerts are now available for insertion orders that have TrueView line items. With full coverage across line item types, you can rely underpacing alerts for all insertion orders.
Inventory updates
The following exchanges are now supported:
- AJA - Display and video
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.